Frenz

Work

About

Contact

Frenz

Work

About

Contact

Frenz

Hi — I'm Frenz,
a Creative Senior Innovation Designer (UX) & Entrepreneur

My personal mission is to be a creative shareholder in projects or organizations that want to cause a ripple in the national or international status quo. I want to be a partner in the renewal or, better still, the driving force of innovation. And I believe that the only path to that success is through User Centered Design (UCD).

01

01

Yellowbello

Yellowbello

As a Yellowbello co-founder, I help local retailers combat giants like Bol and Coolblue. Our co-created tools let shops effortlessly top local Google searches, rejuvenating retail and linking products with omnichannel platforms for a retail renaissance.

As a Yellowbello co-founder, I help local retailers combat giants like Bol and Coolblue. Our co-created tools let shops effortlessly top local Google searches, rejuvenating retail and linking products with omnichannel platforms for a retail renaissance.

Role

Product Manager & Product Designer (Co-Founder)

Project

Sidekick startup project

Year

August 2021 – Present

02

02

Vodafone

Vodafone

As Vodafone B2B's Product Designer, I shaped projects like Business Scan, V-Hub, and Holistic View, enhancing business client support. I focused on a visionary approach to advice, decision-making, ordering, and self-support, via an omnichannel strategy.

As Vodafone B2B's Product Designer, I shaped projects like Business Scan, V-Hub, and Holistic View, enhancing business client support. I focused on a visionary approach to advice, decision-making, ordering, and self-support, via an omnichannel strategy.

Role

Senior UX / Product Designer

Project

Customers Innovation Team

Year

mrt. 2017 - jul. 2018

03

03

Etihad Airways

Etihad Airways

Led a major UX overhaul of the Etihad Airways site with global teams. My colleague and I drove the redesign and launch. We also tackled user research, innovating on loyalty integration, hotel booking processes, and unique stopover experiences.

Led a major UX overhaul of the Etihad Airways site with global teams. My colleague and I drove the redesign and launch. We also tackled user research, innovating on loyalty integration, hotel booking processes, and unique stopover experiences.

Role

Senior UX / Product Designer

Project

Redesign & Innovation

Year

aug. 2018 - mrt. 2020

04

04

ABP pension fund

ABP pension fund

As a member of ABP's innovation team, I addressed key research challenges for ABP in communications, conceptualized ideas and conducted extensive user research. We were in constant learning mode. Through our self-designed 1-month Google Design Sprints, I played a crucial role in providing in-depth insights and strategies to the ABP board.

As a member of ABP's innovation team, I addressed key research challenges for ABP in communications, conceptualized ideas and conducted extensive user research. We were in constant learning mode. Through our self-designed 1-month Google Design Sprints, I played a crucial role in providing in-depth insights and strategies to the ABP board.

Role

Senior UX / Product Designer

Project

Customers Innovation Team

Year

mrt. 2017 - jul. 2018

04