Passionate and experienced Innovation Designer, known for holistic out of the box design thinking way of working. I like to help stimulate and apply design thinking within the organization to improve the innovation process. But every creative process starts during the discovery phase where I like to speak to as many end users and stakeholders as possible to understand where the pains, gains, and what the customer jobs are. I support or facilitate the development of ideation and innovation strategies. Get a lot of energy when generating new, creative ideas and concepts in co-creation, where we focus on user needs. But also go all out when creating prototypes and testing innovative solutions to validate their potential value to the end user.

My commitment lies in bridging user needs and business objectives, creating a harmonious balance that drives success.